goose insurance services, an innovative insurance technology company that makes it easier and faster for consumers to get the coverage they need through a self-service mobile app, announces that it has expanded its term life insurance policies individually to US customers. Over the past decade, the number of Americans with life insurance policies has dropped dramatically. According to a 2021 report from LIMRA, only 52% of Americans said they have life insurance, down from 63% in 2011. Goose is making it easier to buy life insurance by removing common barriers to entry so that more Americans can quickly get coverage to protect themselves and their families.
The LIMRA report found that more than 102 million uninsured or underinsured Americans know they need to get coverage or increase their life insurance coverage and that 42% of households would face financial hardship in the six months if an employee dies unexpectedly. Additionally, 48% of Americans said they would be more likely to buy life insurance if the process was simpler. This was especially true for women who said they were more likely to buy life insurance if it was quick, easy, and they didn’t need to see a doctor or undergo a medical exam.
“It is shocking to know that nearly half of Americans are unprotected and have no financial security in place for their families in the event of an unexpected death,” said Goose CEO and co-founder Dejan Mirkovic. “The insurance industry has long needed solutions to make it easier for consumers to purchase life insurance policies and Goose has the solution. It now takes Americans minutes to answer certain medical questions, select their coverage and get their policy approved. We’ve eliminated pain points and aligned the purchase of life insurance with the current expectations of today’s mobile-on-demand consumers.”
To buy a blanket using the Goose app, consumers answer questions about their age, height, weight, lifestyle, tobacco use; as well as verifying their identity via government-issued ID. They are then offered to select the amount of their cover and the duration of their contract, as well as the fixed period of years during which their life insurance premium will be guaranteed. Consumers can also complete Goose’s Income and Debt Needs Assessment Survey on the Goose app, which helps estimate the level of coverage needed.
“Goose is making breakthrough industry advancements to make life insurance available to a broader consumer base in an easy-to-use and accessible mobile app,” said Darren Hancock, vice president of marketing sales, American Group. -Friendly. “With Goose, consumers have access to the life insurance they need and within minutes they can have the peace of mind they deserve knowing their families and loved ones are protected. We are extremely excited to partnering with such an innovative and consumer-centric team.”
Term life insurance policies up to 30 years for coverage up to $300,000 are now available on the Goose mobile app via the App store or google play. Goose term life insurance policies for US customers are underwritten by Occidental Life Insurance Company of North Carolina in Waco, Texas, a subsidiary of American-Amicable Group. For more information about Goose Insurance Services or to download the app, visit http://www.gooseinsurance.com
About the goose
Founded in 2018, Goose takes the confusing elements out of buying personal insurance in Canada and the United States. Goose makes it easier for consumers to get the right coverage; and it all happens in seconds, fully self-service, from a single mobile app. For more information about Goose or to download the app, go to http://www.gooseinsurance.com.
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