Bajaj Allianz Life Insurance Launches World’s First Post-Retirement Music Video Superstar Created by Retired Seniors

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Initiative aligned with brand goal of enabling LifeGoals

Pune, Maharashtra, India – Business Wire India

Bajaj Allianz Life Insurance, one of India’s leading private life insurers, has released the global music video ‘Superstar After Retirement’, created by retirees showing their creativity and achieving their life goals. Retirees, including ex-bankers, ex-entrepreneurs, ex-educators, ex-engineers and other professionals, are seen unleashing their hidden talents like singing or dancing, and attempting to live their second run with the greater zeal and passion.

For most individuals, their dreams and desires take a back seat as they strive to provide financial security and stability for their families.

Commenting on the initiative, Mr. Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said, “In line with the brand’s aim of activating LifeGoals, we have launched the Superstar After Retirement initiative to encourage seniors retired to rediscover their talents and explore a world full of possibilities and freedom. The financial security provided by a steady stream of income, after retirement, allows individuals to pursue their former unfulfilled passions.

Bajaj Allianz Life Insurance had launched a pan-India talent hunt, to showcase their talent and fulfill their dream of becoming a superstar. From a total of over 5400 entries, 11 superstars from different backgrounds were handpicked to be part of the music video. All of these participants, at some point in their lives, had aspired to be dancers, musicians, singers, filmmakers, lyricists, art directors and stylists, in addition to being retired seniors.

The music video was entirely created by these 11 seniors, after going through multiple rewarding workshops with expert Bollywood mentors. The team’s collective efforts over 37 days and over 450 hours have resulted in this one-of-a-kind music video.

Watch the final video here:

Bajaj Allianz Life Insurance offers a range of retirement and annuity solutions with unique features, to enable customers to secure their retirement income for life.

Bajaj Allianz Life Insurance Guaranteed Pension Goal is a comprehensive plan designed to meet the retirement needs of different types of customers and offers nine annuity options to choose from. It offers a regular premium deferred annuity option that allows policyholders to guarantee the amount of their pension at retirement by paying regularly over a given period. In addition, the plan also offers an option for spouses of policyholders to continue receiving guaranteed income during their lifetime.

About Bajaj Allianz Life Insurance

Bajaj Allianz Life Insurance is one of the leading private life insurance companies in India. The company is a partnership between two powerful and successful entities in their own right – Bajaj Finserv Limited, one of India’s most diversified non-banking financial institutions and Allianz SE, one of the world’s leading asset managers and insurers. .

Beginning operations in 2001, Bajaj Allianz Life Insurance has, in less than two decades, expanded its presence across the country. It serves millions of customers through its 509 branches, more than 80,000 agents (as of March 31, 2021), a comprehensive set of trusted partners, and through its online sales channel. The company’s brand promise Life Goals.Done. The pushes it to launch innovative insurance solutions, including the revolutionary RoMC (Return of Mortality Charges), a feature of some of its new-age ULIPs, and thus becomes the first company to do so. Bajaj Allianz Life Insurance has constantly transformed to offer cutting-edge technology-enabled services to enhance customer delight. The company continues to engage with its customers through several unique platforms and earned a spot in the Guinness Book of World Records with the Bajaj Allianz Life Insurance Plankathon 2020.